PR Watch

August 2010

Ladies and gentlemen, could I please explain briefly for you the difference between the words “simple” and “simplistic”: more and more, I get releases telling me about someone’s “simplistic” food. While it may well be true, I’m sure no one would want their food described as “over-simplified” or “a manner that simplifies a concept or issue so that its nuance and complexity are lost or important details are overlooked”. That’s dictionary definitions, but what it has come to mean is stupid, dumbed-down. What you mean, dear PR Hacks and Hackettes, is simple.

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